As the head of the Design & UX team at IRC, I provided brand and design leadership, art direction and design for communications and fundraising for the $1B international nonprofit. To further develop the brand expression, we crafted campaign templates as part of a system of branded resources for social media and advertising, along with the website, brand guidelines and numerous other collateral.
For PSI, I led the brand refresh for the 50th Anniversary in collaboration with the Director of Communications and in partnership with Design Army. The 50 Forward logo was in use for the anniversary year and the refreshed branding carried forward beyond. The new branding contributed to greater engagement, fundraising and morale across the 55 country agency.
For Maverick Collective, I provided brand architecture design, web design art direction, and print to attract investments in women’s health programs
As Senior Director, Creative at HIAS, I provided brand, technology and creative leadership for marketing, communications and fundraising for the international nonprofit serving refugees in 25 countries. To further develop the brand expression, we conducted a brand audit and revised the design of global collateral, and given budgets, a light refresh of the website.
For Adolescents 360, a program dedicated to the sexual and reproductive health of adolescents internationally, I led brand and print design to bring the program alive.
For Population Services International (PSI), I provided art direction for the nonprofit website. PSI works in 55 countries in public health.
In collaboration with Graphicacy, I took the lead in designing the plastics data campaign infographics for the Orb Media non-profit website. The project included web design and data visualization.
For the US Government funded Health Policy Project, I provided art direction and design of report covers used in a variety of color treatments. The reports are used for health advocacy with legislators in developing countries to improve the health and well-being of women, children and families in those countries.
For an international development organization, I designed new branding and a corporate website prototype.
As part of a 5 year series on national advocacy for developing countries, I provided creative and art direction and design of RAPID booklets to educate legislators on population and development.